Wednesday, 10 February 2016
Addressing an Audience
To test how successful my products are in relation to the interests of my target audience, I interviewed somebody who fits my audience profile - she is a 17 year old female with a strong interest in music, in particular the genre that my magazine is focused on (alternative). Firstly, I began by asking my target audience member what attracts them to my products. The result of this question shows that the theme of the magazine, including colour scheme, particularly appeals to them. As well as this, the poses of the model, other images and also font/layout was an interest.
The unique selling point, in the eyes of the target audience, is the main cover line of the front cover and change of colour in text. They felt that the overall style and layout of my products is conventional because everything works well together, in their opinion, and meets their expectations as a reader. The cover lines and article topics also meet their interests because the bands that have been featured are artists who the target audience listen to regularly.
Something which my audience would like to see more of is events such as festivals to go with the selection of bands and artists featured in the contents/front cover.
Overall, after interviewing somebody in my target audience category, I have found that my finished products meet magazine conventions and also meet the expectations and interests of my intended reader. Certain design aspects such as the images, layout, fonts and colours attract them to the magazine and the content is interesting to them. Therefore, these final products have successfully given an outcome and appeal that is appropriate to a specific audience that I have been trying to reach throughout the process of designing.
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