Draft Work - DPS

Draft Work - Contents Page

Draft Work - Front Cover

Feedback - 11 Dec

Clara,

excellent work all round. Clearly, all your research and planning work to date fits easily into the top grade boundary and should you maintain this, there is nothing stopping you achieving nearly full marks for the research and planning work.

One thing - I have added a comment on your initial ideas statement about adding images... have a look as this will improve it this post considerably.

There are still a few posts missing - main task questionnaire and analysis is the main research post, and there are a few planning posts missing. Check your tick list and make sure you complete any missing posts over the Xmas holidays. Well done - excellent work so far! Keep it up!

Carl.

Colour Mood Board

This colour mood board shows the colours that I am interested in using for my magazine. The four main colours I intend on using are blue, black, white and grey. I have chosen these colours because I want my magazine to look stylish yet sophisticated and suitable for the target audience (not multiple bright colours as this would appeal to a younger audience). I think that this range of colours is suitable for 16-30 year olds. The main cover line, text and other cover lines will be either black and white. Blue and grey will be more complimentary; the blue could be used within a puff, subheadings or banners. I will not use a colour scheme of more than four colours because it would make the style of my magazine unconventional.

Fonts Mood Board

This fonts mood board I have created shows a variety of different fonts that I could consider using when designing my magazine. I have used fonts from the website 'Da Font' and also some fonts from Photoshop. Most of the fonts I would consider using for the masthead and cover lines are sans-serif and look conventional. The denotations of these fonts connote a professional style. Many of the fonts which I have added on this mood board for the main cover line are serif fonts; this is because I want the main cover line to stand out on the front cover and be eye catching and look interesting visually. The contents fonts are more varied; this is because I want the the word 'contents' to stand out on the page, therefore I have explored different fonts that I could potentially use. For the double page spread, I intend on using a font that suits the style of the page and the image. The text I will use for the article will be conventional, probably a font found in Photoshop. 

Original Ideas Statement

Drafts

Front Cover

Contents Page

Double Page Spread

These drafts show my ideas in terms of planning and layout for the front cover, contents page and double page spread in my magazine. For the front cover, I have decided to use a close up shot of someone's face which is in front of the masthead with cover lines at the sides. The main cover line is a serif font and is positioned at the lower half of the page. The contents page has a conventional layout with a page title and side column which indicates different sections of the magazine. It also has an image (medium shot) of the person featured on the cover with text around it, like a mini article. There is also a banner across the page that advertises to the target audience subscription to the magazine. Finally, my double page spread features a pull quote title across both pages and a large wide shot image. The text is written on one side of the page in columns to follow magazine conventions and to meet audience expectations. Every page has a limited colour palette of 3 or 4 main colours.

Mood Boards for Research

      Advertisers Mood Board:

This mood board that I have created using Photoshop shows potential advertisers that could be present in my magazine. I have included these brands in the mood board because they are appropriate and suitable for my target audience (people ages 18-30) and promote products that this specific audience are likely to be interested in. The target audience for my magazine will find these brands appealing because they are all relevant to them and their interests. This includes banking, travel, leisure, music, clothing, technology, food and hobbies; brands such as Natwest, Canon, Chanel, Apple and the BBC. Typically, these brands are seen as classy and not for a young audience, such as Emirates, Hugo Boss and Volkswagen as they can be expensive in some cases. These are the kinds of brands that my target audience aspire to purchase or already use, therefore will be useful in my magazine for both the advertisers and the readers. Each company chosen to be shown in the mood board has been chosen specifically to suit the intended audience. 

   Target Audience Mood Board:
The second mood board which I created, also in Photoshop, represents what my target audience are actually like and what they are possibly interested in. This board represents the specific demographic and psycho-graphic, showing likely interests and aspects of my target audience’s lifestyle. I have focused this mood board on the things they would wear, such as Calvin Klein, their hobbies and aspirations, such as travelling and going to festivals and also where they come from which is within the United Kingdom. Other leisurely activities that the target audience are likely to be doing include listening to music, going shopping, taking photos and using transport such as cars, bicycles, scooters etc. All of these aspects have been combined into the overall representation of what my target audience are like and their lifestyle, which is shown throughout this mood board. These images are all visual representations of the typical ‘a day in the life’ of my potential magazine readers.

Information on Magazine Publishers

Overview of the Magazine Industry

Complete Analysis of a Music Magazine

Textual Analysis of Existing Media Products

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