Mood Boards for Research

      Advertisers Mood Board:

This mood board that I have created using Photoshop shows potential advertisers that could be present in my magazine. I have included these brands in the mood board because they are appropriate and suitable for my target audience (people ages 18-30) and promote products that this specific audience are likely to be interested in. The target audience for my magazine will find these brands appealing because they are all relevant to them and their interests. This includes banking, travel, leisure, music, clothing, technology, food and hobbies; brands such as Natwest, Canon, Chanel, Apple and the BBC. Typically, these brands are seen as classy and not for a young audience, such as Emirates, Hugo Boss and Volkswagen as they can be expensive in some cases. These are the kinds of brands that my target audience aspire to purchase or already use, therefore will be useful in my magazine for both the advertisers and the readers. Each company chosen to be shown in the mood board has been chosen specifically to suit the intended audience. 

   Target Audience Mood Board:
The second mood board which I created, also in Photoshop, represents what my target audience are actually like and what they are possibly interested in. This board represents the specific demographic and psycho-graphic, showing likely interests and aspects of my target audience’s lifestyle. I have focused this mood board on the things they would wear, such as Calvin Klein, their hobbies and aspirations, such as travelling and going to festivals and also where they come from which is within the United Kingdom. Other leisurely activities that the target audience are likely to be doing include listening to music, going shopping, taking photos and using transport such as cars, bicycles, scooters etc. All of these aspects have been combined into the overall representation of what my target audience are like and their lifestyle, which is shown throughout this mood board. These images are all visual representations of the typical ‘a day in the life’ of my potential magazine readers.